Creating a Social Media Policy for Your Business

What are the opportunities and risks of using social media like Facebook and Twitter to promote your business? If your employees are using social media in their personal lives, where can company policies and individual rights come into conflict?
Can an employee refer to the company in a personal post?
What's inappropriate for an employee to post? And where can there be a conflict with company confidentiality and individual rights like freedom of speech? 
Can a company-appointed blogger adhere to company guidelines and still be effective in promoting the company?
Join us on Wednesday, April 28, 2010 for an eye-opening seminar on how to create a social media policy for your business. Brian DeLaet of EduCyber presents the advantage and the potentially pitfalls of having your employees be part of your corporate voice on the Internet.
A social media policy lays out both the company's responsibility to recognize an employee's right to free speech online and the employee's responsibility to exercise good judgment in what they post. At the same time, a company's success in social media marketing depends on being authentic and genuine. If you think this is impossible to do, you need to come to this seminar!